Total Books: 1 - 3 /3
Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lire la suite
Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lire la suite
Retailing in the 21st Century
Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...
Lire la suite
Total Books: 1 - 3 /3
