Total Books: 1 - 5 /5
Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
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Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
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Market Segmentation Analysis
This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
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Strategic Retail Management
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...
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Total Books: 1 - 5 /5
