Crisis Response in Higher Education : How the Pandemic Challenged University Operations and Organisation
This book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted ...
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Entering Emerging Markets
The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around ...
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Lire la suiteGlobal Business Strategy : Multinational Corporations Venturing into Emerging Markets
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies ...
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Indian Life and Health Insurance Industry
Due to its massive population, sound economic fundamentals, dynamic improvements in the insurance regulatory framework and ...
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International Finance in Emerging Markets
The book "International Finance in Emerging Markets" reviews contemporary issues in international monetary and financial ...
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
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Sustainability Standards and Global Governance Experiences of Emerging Economies
This book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and ...
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Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lire la suiteTransition and Opportunity : Strategies from Business Leaders on Making the Most of China's Future
Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to ...
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Transnational Entrepreneurship in South East Asia Japanese Self-Initiated Expatriate Entrepreneurs
This book brings together narratives of inbound and outbound expatriate entrepreneurship in Japan to provide a comprehensive ...
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