Business Success in China
In this book practitioners of international companies are offered valuable insights and lessons from established and successful ...
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Cross-Business Synergies
Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first ...
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Elements of Multinational Strategy
This textbook on international business integrates the academic study of international trade and foreign direct investment ...
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Emissions Trading
Emissions trading challenges the management of companies in an entirely new manner: Not only does it, like other market-based ...
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Intellectual Property Management
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory ...
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Management of Regulatory Influences on Corporate Strategy and Structure
In many industries, e.g. telecommunications, transportation, energy, chemicals, food and beverages, firm performance is heavily ...
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Process-based Strategic Planning
A company's strategies define its future direction, specifying not only target market positions for many years to come, ...
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Understanding Competitive Advantage
This book is about competitive advantage and how it is created at the company level. Our theoretical starting point is that ...
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