Total Books: 1 - 3 /3
New Frontiers in Banking Services
This book is devoted to an issue that is the subject of growing interest amongst policy makers, financial providers and academics. ...
Lire la suite
The Euro, Inflation and Consumers Perceptions
On 1 January 2002, euro banknotes and coins were introduced in twelve EU Member States. Three more countries joined in the ...
Lire la suite
The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
Lire la suite
Total Books: 1 - 3 /3
