Book Details

Internet Resource: Please Login to download book

The global automotive industry is currently undergoing significant changes and the companies are not only faced with opportunities, but also with new risks. Traditional automotive industry giants are fighting to maintain their market share and their profitability, and at the same time Asian automotive companies are increasing their share of the market and their profitability at high rates. He develops a real options model capable of modeling and valuing in monetary terms the effects of interproject correlation coefficients and volatilities in order to compute the optimal number of design alternatives to develop in parallel.