Publication year: 2006
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Web Personalization can be defined as any set of actions that can tailor the Web experience to a particular user or set of users. To achieve effective personalization, organizations must rely on all available data, including the usage and click-stream data (reflecting user behaviour), the site content, the site structure, domain knowledge, as well as user demographics and profiles. In addition, efficient and intelligent techniques are needed to mine this data for actionable knowledge, and to effectively use the discovered knowledge to enhance the users' Web experience.
Subject: Engineering, Personalization, Text Mining and Knowledge Management, Theory and Applications, Web Engineering, Web Intelligence, Web Mining, algorithm, algorithms, knowledge discovery, knowledge management, model, modeling, ontology, organization, semantic web