Book Details

Strategic Management — New Rules for Old Europe

Publication year: 2006

ISBN: 978-3-8349-9254-3

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The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers and researchers of Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focussing on the areas of marketing & commerce, finance, human resource management & entrepreneurship, as well as European policy. Important environmental changes like the EU enlargement have been taken into account and the consequential challenges for Old Europe concerning management and policy are identified and analysed.

Subject: Business and Economics, Change, Entrepreneurship, European Management, European Market, Institutional Environment, Internationalisation, Management, Marketing, Strategic Management