Publication year: 2005
ISBN: 978-0-387-23271-3
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New product development (NPD) is considered as a process of learning. Successful NPD projects typically rely on knowledge and experience of multi-function teams. In addition to corporate strategy and organization learning, the external factors such as, market and competitive conditions also play a big role in driving business strategies.
Subject: Engineering, business, development, innovation, management, model, organization, science, strategy