Publication year: 2021
ISBN: 9781398603394
Internet Resource: Please Login to download book
Guides the reader step by step through building, implementing and optimizing the components of digital marketing such as SEO, social media content, paid search and display advertising Features practical tips, examples from brands including Google and Amazon, platform recommendations and common pitfalls to watch out for
Subject: Marketing, Electronic commerce Management, Industrial marketing, Internet marketing, Marketing industriel, Marketing sur Internet, e-commerce