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Human Computer Interaction has been looking at versions of these questions for a long time now, but as technology advances so quickly it is hard to keep pace with the changes. In reflecting on some of these issues and by providing a way to relate some of the disparate threads of theory from fields such as phenomenology, cognitive science, semiotics and the ecological theory of perception, Shaleph O’Neill provides an exploration of the theories that impact our understanding over a spectrum of interactive media.