From Customer Retention to a Holistic Stakeholder Management System
Publication year: 2008
ISBN: 978-3-540-77430-3
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Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.
Subject: Business and Economics, Corporate Reputation, Customer Retention, Customer Satisfaction, Employee Commitment, Process Management, Retention, Stakeholder Management, assessment, business, development, management
