Book Details

Revenue Management with Flexible Products

Publication year: 2007

ISBN: 978-3-540-72316-5

Internet Resource: Please Login to download book


Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. "Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider. This book is among the first to analyze RM problems with flexible products and RM in broadcasting companies. The implications of flexibility are explicitly taken into account in the models and methods presented. As an aside, the book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies.


Subject: Business and Economics, Advertising, Broadcasting, Flexible Products, Optimization, Revenue Management, algorithms, management, simulation