Book Details

The Knowledge Ahead Approach to Risk

Publication year: 2007

ISBN: 978-3-540-38474-8

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this little book makes a strong point for a new approach to decision making under risk. It emphasizes aspects of risk preferences largely neglected in the theoretical and experimental lite- ture. Before the outcome of a risky decision is known a decision maker may feel worries or thrills about what will happen at the end. It is c- vincingly argued that the anticipation of such ”secondary satisfactions” is, and should be, an important in?uence on the decision. The questi- naire data and the experiments support this view. The answers of participants in the questionnaires about the reasons for their decision are an important basis for the evaluation of the - periment. The evaluation of these questionnaires has led to impressive ndings.


Subject: Business and Economics, Expected Utility, Experimental Economics, Insurance, Risk, Willingness to Pay, algorithms, decision theory