AIU Outstanding Participation in the Advertisement and Public Relations Conference

Arab International University-presented by the training and development management and a number of the university students, participated in the Advertisement and Public Relations Conference which was held in Damascus University Conference Hall (Reda Saeed formerly). It is a professional conference for all the workers and the interested in the domains of marketing and media in general, and public relations and advertisement in particular.

The conference aims at focusing on the significance of advertisement and public relations as marketing tools with real influence on the orientation and behavior of the consumer. Hence the event is tailored to display a modern and diverse content in both media and marketing domains by highly qualified spokespersons from Damascus and other Arabic cities such as Beirut, Cairo, Doha and Irbil. 

Dr. Jihad Ya’aqoub, head of training and development has participated with two topics, the first of which is “The Role of Public Relations in Local and International Non-Governmental Organizations,” and the second is “The Methodology of Formulating and Creating the Content that Affects the Individual’s Behaviour.”

The conference is signified by the outstanding and undeniable audience in addition to a huge and effective participation