The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
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This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
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This book represents the most comprehensive description of the physical findings of an investigation into the spatio-temporal ...
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This book provides general information on breast cancer management and considers all new methods of diagnosis and therapy. ...
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In Breast Cancer Chemosensitivity, a group of world leading experts review critical aspects of resistance to systemic therapy ...
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This book provides an overview of the most recent techniques, agents and approaches for breast cancer that contribute to ...
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This book highlights M. D. Anderson Cancer Center’s multidisciplinary approach and reviews the entire spectrum of patient ...
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The text walks the reader through the basics of MRI, making it especially accessible to beginners. From a detailed outline ...
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New findings in brain research are being revealed on an almost daily basis, and the focus of this book is the fields of breathing, ...
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Delivers not just the state-of-the-art of vertical loading, but also to provide recommendations of best-practice for all ...
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This book is open access under a CC BY 4.0 license. This volume argues for the need of a common ground that bridges leadership ...
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Contemporary research on genetic control of disease-transmitting insects knows two kinds of scientists: those that work in ...
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In Bringing Pain Relief to Children: Treatment Approaches, a panel of prominent clinician-scientists comprehensively reviews ...
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This book provides a detailed exploration of the British media coverage of the press reform debate that arose from the News ...
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Broadband Fixed Wireless Access provides a systematic overview of the emerging WiMax technology, and much of the material ...
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Broadband Opto-Electrical Receivers in Standard CMOS starts from the basic fundamentals, necessary for the design of opto-electronic ...
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This book constitutes the refereed proceedings of IFIP TC6 Workshops on Broadband Satellite Communication Systems and Challenges ...
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This is the third edition of the translation, by Laurence Garey, of "Vergleichende Lokalisationslehre der Grosshirnrinde" ...
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Lays out a vision for a coherent framework for understanding complex systems'' (from the foreword by J. Doyne Farmer). ...
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Discusses and analyzes this concept in detail, presenting trueto- scale floor plans, cross-sections, architectural views, ...
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