Electronic Books

Total Books: 161 - 180 /285

Marketing Communication Policies

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Marketing for Sustainable Development: Rethinking Consumption Models / Sihem Dekhili

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...

Marketing implant dentistry : attract and influence patients to accept your dental implant treatment plan / Hines, Marcus

Proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including ...

Marketing research Tutoring in University يارا غسان الحمصي ؛ إشراف د. جهاد يعقوب

After having a wide look over similar and competitive universities it seems that there is a large number of students who ...

Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

Markets, Games, and Strategic Behavior : An Introduction to Experimental Economics / Charles A. Holt

This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...

Mathematical Models of Distribution Channels

In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...

Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt

Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...

Mobile World

Key reading for all those involved with the future of mobile communications, this book is a valuable resource, particularly ...

Mobilizing Adults for Positive Youth Development

"In today's fast-paced, often-dehumanizing world, increasing positive adult involvement and influence is particularly vital. ...

Modeling Semantic Web Services : The Web Service Modeling Language

In this book, Jos de Bruijn and his coauthors lay the foundations for understanding the requirements that shape the description ...

Modern Multidimensional Scaling

The book provides a comprehensive treatment of multidimensional scaling (MDS), a family of statistical techniques for analyzing ...

Moral Reasoning at Work

Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It ...

Total Books: 161 - 180 /285