Electronic Books

Total Books: 141 - 160 /244

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Markov Chains: Models, Algorithms and Applications

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Markov Chains: Models, Algorithms and Applications

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets

This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...

Measuring the Business Value of Cloud Computing

The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and ...

Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt

Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...

Mitigation of Natural Hazards and Disasters

This book examines the aspects of prevention, mitigation, and management of environmental hazards and disasters from an international ...

Modelling in Mathematical Programming

This book provides basic tools for learning how to model in mathematical programming, from models without much complexity ...

Models and Methods for Management Science / Hao Zhang

Introduces systems science as an entry point to present a basic introduction to research models and methods in management ...

Modern Industrial Services : A Cookbook for Design, Delivery, and Management

This book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges ...

Modern Industrial Services : A Cookbook for Design, Delivery, and Management

It is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin ...

Moral Reasoning at Work

Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It ...

Moral Reasoning at Work : Rethinking Ethics in Organizations

Moral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live ...

Multi-Criteria Decision Analysis for Risk Assessment and Management / Jingzheng Ren

Provides in-depth guidance on how to use multi-criteria decision analysis methods for risk assessment and risk management. ...

Multifunctional Land Use

The book contributes to the scientific basis for future land development strategies and helps supporting land use decision ...

New Living Cases on Corporate Governance

This unique book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, ...

Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies / Andrea Sestino, Gianluigi Guido

Focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. ...

Online Marketing / Ralf T. Kreutzer

Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...

Operations Research : A Model-Based Approach / H. A. Eiselt, Carl-Louis Sandblom

The main emphasis of the book is on modelling business-related scenarios and the generation of decision alternatives. Fully ...

Total Books: 141 - 160 /244