Electronic Books

Total Books: 1141 - 1160 /2052

Managing Virtualization of Networks and Services

This volume of the Lecture Notes in Computer Science series contains all papers th accepted for presentation at the 18 IFIP/IEEE ...

Managing and Leading Nonprofit Organizations : A Framework For Success / Paul L. Dann

In the book : How to choose a leadership style that suits your personality, the people you work with, and your organizationHow ...

Managing in the Information Economy

Managing in the Information Economy: Current Research Issues presents the recent research directions that address the issue ...

Managing the Digital Transformation : Aligning Technologies, Business Models, and Operations / Maciel M. Queiroz, Samuel Fosso Wamba

Provides the key technologies involved in an organization’s digital transformation. It offers a deep understanding of the ...

Manual of Digital Earth

This book offers a summary of the development of Digital Earth over the past twenty years. By reviewing the initial vision ...

Manufacturing Systems and Technologies for the New Frontier : The 41st CIRP Conference on Manufacturing Systems May 26–28, 2008, Tokyo, Japan

Manufacturing systems and technology stand on a new frontier, facing up to the challenges posed by the ever-evolving requirements ...

Marine Anthropogenic Litter

This book describes how man-made litter, primarily plastic, has spread into the remotest parts of the oceans and covers all ...

Maritime Archaeology

Subject areas discussed in this book include shipwrecks and abandoned vessels, The application of National and State legislation ...

Maritime Spatial Planning

This book is the first comprehensive overview of maritime spatial planning. Situated at the intersection between theory and ...

Market Engineering Insights from Two Decades of Research on Markets and Information

This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, ...

Market Entry Strategies of Foreign Telecom Companies in India

India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies ...

Marketing Communication Policies

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Marketing for Sustainable Development: Rethinking Consumption Models / Sihem Dekhili

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...

Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

Total Books: 1141 - 1160 /2052