Electronic Books

Total Books: 10081 - 10100 /18094

Markell & Voge's Medical Parasitology / john & petri

An updated and fresh look that highlights the comprehensive material students have trusted for over 40 years. Completely ...

Market Engineering Insights from Two Decades of Research on Markets and Information

This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, ...

Market Entry Strategies in Eastern Europe in the Context of the European Union

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...

Market Entry Strategies of Foreign Telecom Companies in India

India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies ...

Market Momentum: Theory and Practice / Stephen Satchell, Andrew Grant

Market Momentum: It examines the behavioral and statistical causes of market momentum while also exploring the practical ...

Market Segmentation Analysis

This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...

Market-Conform Valuation of Options

we will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative ...

Market-Consistent Actuarial Valuation

It is a challenging task to read the balance sheet of an insurance company. This derives from the fact that different positions ...

Marketing / Roger A. Kerin, Steven W. Hartley

Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, ...

Marketing 5.0: Technology for Humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...

Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby

Simplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world ...

Marketing Campaigns That Change Attitude And Behaviors محمد سلطان أنس الحمامي ؛ إشراف د. جهاد يعقوب

In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...

Marketing Communication Policies

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Total Books: 10081 - 10100 /18094