Handbook of Performability Engineering
The Handbook of Performability Engineering considers all aspects of performability engineering, providing a holistic view ...
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Handbook of Research Methods for Marketing Management / Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
Divided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical ...
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Health Services Marketing : A Practitioner's Guide
Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and ...
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How and What Marketing Algorithms Think / Roberto Brognara
Argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually ...
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How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin
Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...
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Human and Organisational Factors Practices and Strategies for a Changing World
This book addresses several questions regarding the implementation of human and organisational factors (HOF) so that recent ...
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Hydrogen-based Autonomous Power Systems : Techno-economic Analysis of the Integration of Hydrogen in Autonomous Power Systems
Hydrogen-based Autonomous Power Systems contains a review of hydrogen technologies suitable for RES-based autonomous power ...
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Implementing Semantic Web Services : The SESA Framework
Service-oriented computing has become one of the predominant factors in IT research and development efforts over the last ...
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Industrial Applications of Semantic Web
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...
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Industrial Competitiveness
The objectives of industrial management are: - Implementation of the policy adopted by the owners or the board of directors ...
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Information Sharing on the Semantic Web
The large-scale and almost ubiquitous availability of information has become as much of a curse as it is a blessing. The ...
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Information Systems Action Research : An Applied View of Emerging Concepts and Methods
Information Systems Action Research is organized into three parts: (1) The first part focuses on the methodological issues ...
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Information Technology for Balanced Manufacturing Systems
International Federation for Information Processing The IFIP series publishes state-of-the-art results in the sciences and ...
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Information Technology in the Service Economy: Challenges and Possibilities for the 21st Century : IFIP TC8 WG8.2 International Working Conference August 10–13, 2008, Toronto, Ontario, Canada
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...
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Information and Communication Technologies and Real-Life Learning
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...
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Innovation in European Freight Transportation : Basics, Methodology and Case Studies for the European Markets
Serious problems and risks can be observed in European freight transportation development. However, the transport and logistics ...
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Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
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Integration and Innovation Orient to E-Society Volume 1
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...
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Integration and Innovation Orient to E-Society Volume 2
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...
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Interactive Media: The Semiotics of Embodied Interaction
Human Computer Interaction has been looking at versions of these questions for a long time now, but as technology advances ...
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