Electronic Books

Total Books: 921 - 940 /1641

Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Marketing for Sustainable Development: Rethinking Consumption Models / Sihem Dekhili

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...

Marketing research Tutoring in University يارا غسان الحمصي ؛ إشراف د. جهاد يعقوب

After having a wide look over similar and competitive universities it seems that there is a large number of students who ...

Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

Markov Chains: Models, Algorithms and Applications

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Markov Chains: Models, Algorithms and Applications

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Marx in Management and Organisation Studies : Rethinking Value, Labour and Class Struggles / Frederick Harry Pitts

Introduces new approaches that deploy concepts from Marx’s critique of political economy to renew the study of labour, ...

Mass Customization

Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. ...

Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets

This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...

Material Flow Management

The implementation of material flow management offers enterprises a high potential for realizing new economic competitive ...

Mathematical Formulas for Economists

The present collection of formulas has been composed for students of economics or management science at universities, colleges ...

Mathematical Formulas for Economists

This collection of formulas constitutes a compendium of mathematics for eco nomics and business. It contains the most important ...

Mathematical Models of Distribution Channels

In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...

Mathematical and Statistical Methods in Insurance and Finance

The interaction between mathematicians and statisticians reveals to be an effective approach to the analysis of insurance ...

Mathematics and Democracy

In this book, different quantitative approaches to the study of electoral systems have been developed: game-theoretic, decision-theoretic, ...

Measuring Entrepreneurship : Building a Statistical System

This volume provides a comprehensive review of the theoretical concepts and empirical models of entrepreneurship from a non-conventional ...

Measuring Globalisation : Gauging Its Consequences

Globalization a timely and controversial topic Presents comprehensive synthesis/overview of perspectives/approaches to "globalization", ...

Measuring the Business Value of Cloud Computing

The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and ...

Measuring the Value of Culture : Methods and Examples in Cultural Economics

Acknowledgement of the value of culture and cultural goods is increasing world-wide. So too is interest in finding methods ...

Total Books: 921 - 940 /1641