Electronic Books

Total Books: 8821 - 8840 /15852

Marine, Freshwater, and Wetlands Biodiversity

Marine, coastal and wetland habitats are threatened, not only through exploitation, but also by the prospect of climate change ...

Maritime Archaeology

Subject areas discussed in this book include shipwrecks and abandoned vessels, The application of National and State legislation ...

Maritime Archaeology and Social Relations

This book goes beyond a descriptive analysis of wrecks by exploring them and their cargoes as embodiments of 18th century ...

Maritime Spatial Planning

This book is the first comprehensive overview of maritime spatial planning. Situated at the intersection between theory and ...

Markell & Voge's Medical Parasitology / john & petri

An updated and fresh look that highlights the comprehensive material students have trusted for over 40 years. Completely ...

Market Engineering Insights from Two Decades of Research on Markets and Information

This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, ...

Market Entry Strategies in Eastern Europe in the Context of the European Union

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...

Market Entry Strategies of Foreign Telecom Companies in India

India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies ...

Market Momentum: Theory and Practice / Stephen Satchell, Andrew Grant

Market Momentum: It examines the behavioral and statistical causes of market momentum while also exploring the practical ...

Market Segmentation Analysis

This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...

Market-Conform Valuation of Options

we will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative ...

Market-Consistent Actuarial Valuation

It is a challenging task to read the balance sheet of an insurance company. This derives from the fact that different positions ...

Marketing 5.0: Technology for Humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...

Marketing Communication Policies

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Total Books: 8821 - 8840 /15852