Electronic Books

Total Books: 2841 - 2860 /4802

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Marketing for Sustainable Development: Rethinking Consumption Models / Sihem Dekhili

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...

Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

Markov Chains: Models, Algorithms and Applications

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Markov Chains: Models, Algorithms and Applications

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Markov Models for Pattern Recognition : From Theory to Applications

This comprehensive introduction to the Markov modeling framework describes the underlying theoretical concepts - covering ...

Martin Waldseemüller’s 'Carta marina' of 1516 Study and Transcription of the Long Legends

This book presents the first detailed study of one of the most important masterpieces of Renaissance cartography, Martin ...

Martingale Methods in Financial Modelling

This book provides a comprehensive, self-contained and up-to-date treatment of the main topics in the theory of option pricing. ...

Marx in Management and Organisation Studies : Rethinking Value, Labour and Class Struggles / Frederick Harry Pitts

Introduces new approaches that deploy concepts from Marx’s critique of political economy to renew the study of labour, ...

Mass Extinction

The present book combines three main aspects: five major mass extinctions; contributions on some other minor extinctions; ...

Mass Terms: Some Philosophical Problems

MASS TERMS, COUNT TERMS, AND SORTAL TERMS Central examples of mass terms are easy to come by. 'Water', 'smoke', 'gold', ...

Massively Multi-Agent Systems I

This book originates from the First International Workshop on Massively Multi-Agent Systems, MMAS 2004, held in Kyoto, Japan ...

Massively Multi-Agent Technology : AAMAS Workshops, MMAS 2006, LSMAS 2006, and CCMMS 2007 Hakodate, Japan, May 9, 2006 Honolulu, HI, USA, May 15, 2007 Selected and Revised Papers

This book constitutes the thoroughly refereed post-workshop proceedings of the joint AAMAS 2006 International Workshops on ...

Master Dentistry - Restorative Dentistry, Paediatric Dentistry and Orthodontics: Restorative Dentistry - Paediatric Dentistry and Orthodontics Volume 2 / Peter Heasman, Peter Heasman

Provides a comprehensive overview of core elements of restorative adult and paediatric dentistry that students will need ...

Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets

This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...

Total Books: 2841 - 2860 /4802