Electronic Books

Total Books: 2501 - 2520 /17565

Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall

The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...

Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli

This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...

Breaking Ocean Waves

This book represents the most comprehensive description of the physical findings of an investigation into the spatio-temporal ...

Breast Cancer : Nuclear Medicine in Diagnosis and Therapeutic Options

This book provides general information on breast cancer management and considers all new methods of diagnosis and therapy. ...

Breast Cancer Chemosensitivity

In Breast Cancer Chemosensitivity, a group of world leading experts review critical aspects of resistance to systemic therapy ...

Breast Cancer Management and Molecular Medicine: Towards Tailored Approaches

This book provides an overview of the most recent techniques, agents and approaches for breast cancer that contribute to ...

Breast Cancer, 2nd edition

This book highlights M. D. Anderson Cancer Center’s multidisciplinary approach and reviews the entire spectrum of patient ...

Breast Cytopathology

Breast Cytopathology by Syed Ali, MD and Anil Parwani, MD will fulfill the need for an easy-to-use and authoritative synopsis ...

Breast MRI

This superbly illustrated practical guide is an excellent resource on all aspects of breast MRI for practicing radiologists, ...

Breathing, Feeding, and Neuroprotection

New findings in brain research are being revealed on an almost daily basis, and the focus of this book is the fields of breathing, ...

Brexit and the Control of Tobacco Illicit Trade

This book assesses the consequences of Brexit for the control of illicit trade in tobacco products in the UK and EU. Based ...

Bridge Design : Concepts and Analysis / António J. Reis, José J. Oliveira Pedro

Provides a unique approach, combining the fundamentals of concept design and structural analysis of bridges in a single volume. ...

Bridge Launching

It is devoted to bridges that are built by incremental launching methods, using prestressed composite materials. It integrates ...

Bridge Traffic Loading : From Research to Practice / Eugene OBrien, Andrzej Nowak, Colin Caprani

Delivers not just the state-of-the-art of vertical loading, but also to provide recommendations of best-practice for all ...

Bridge design for economy and durability: Concepts for new, strengthened and replacement bridges

Describes a number of new or updated bridging concepts which were developed and successfully applied during the author's ...

Bridging Educational Leadership, Curriculum Theory and Didaktik

This book is open access under a CC BY 4.0 license. This volume argues for the need of a common ground that bridges leadership ...

Bringing Pain Relief to Children

In Bringing Pain Relief to Children: Treatment Approaches, a panel of prominent clinician-scientists comprehensively reviews ...

Bringing the Jobless into Work?

Over the last decade, many industrialized countries shifted from passive unemployment and welfare benefit regimes and traditional ...

Bringing the Sun Down to Earth : Designing Inexpensive Instruments for Monitoring the Atmosphere

The book describes in detail how to design, build, calibrate, and use inexpensive instruments for measuring solar radiation, ...

Total Books: 2501 - 2520 /17565