Electronic Books

Total Books: 221 - 240 /285

Semantic Web Services, Processes and Applications

Semantic Web Services, Processes and Applications brings contributions from researchers who study, explore and understand ...

Service Franchising

The book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough ...

Shaping an Inclusive Energy Transition Editors (view affiliations) Margot P. C. WeijnenZofia LukszoSamira Farahani

This book makes a case for a socially inclusive energy transition and illustrates how engineering and public policy professionals ...

Social Customer Relationship Management : Fundamentals, Applications, Technologies / Rainer Alt , Olaf Reinhold

Presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...

Social Media For Small Business: Marketing Strategies for Business Owners / Franziska Iseli

Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. ...

Social Media for Project Management / Johan Ninan

In this book, multiple authors working on the application of social media in projects come together to craft an agenda for ...

Social Networks and the Semantic Web

Social Networks and the Semantic Web combines the concepts and the methods of two fields of investigation, which together ...

Sourcing of Services : International Aspects and Complex Categories

Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, ...

Storytelling

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...

Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design / Robin Landa

Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...

Strategic Management — New Rules for Old Europe

The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers ...

Strategic Marketing : Concepts and Cases / Russell Abratt, Michael Bendixen

Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...

Strategic Retail Management

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...

Successful Product Management : Tool Box for Professional Product Management and Product Marketing / Klaus J. Aumayr

Covers the following three key areas: Product management: positioning, core competencies and organizational integration Product ...

Supply Chain Strategy and Financial Metrics : The Supply Chain Triangle Of Service, Cost And Cash / Bram DeSmet

Examines the 'inventory' or 'working capital' angle, which is overlooked in many of the more strategic supply chain management ...

Sustainable Innovation : Trends in Marketing and Management / Anshu Saxena Arora, Sabine Bacouel-Jentjens,

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource ...

Sustainable Land Use in Mountainous Regions of Southeast Asia

Mountainous regions are vitally important ecosystems. They are an important storage of fresh water and energy, a rich source ...

Taking Stock of Industrial Ecology

How can we design more sustainable industrial and urban systems that reduce environmental impacts while supporting a high ...

Technologies for E-Services (vol. # 3811)

This book constitutes the thoroughly refereed post-proceedings of the 6th International Workshop on Technologies for E-Services ...

Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus / Tobias Röding

Addresses the topic of technology use along different touchpoints in context of different services in retailing, both in ...

Total Books: 221 - 240 /285