Electronic Books

Total Books: 221 - 240 /244

The German Chambers of Commerce and Industry Self-governance, Service, the General Representation of Interests and the Dual System of Professional Education

This book examines a particular factor in the enduring international success of German companies. Beyond industrial specialization, ...

The Impact of Individual Expertise and Public Information on Group Decision-Making

In this book the author concludes that expertise could be the key factor for global and interconnected problems. Experimental ...

The International Dimension of Entrepreneurial Decision-Making : Cultures, Contexts, and Behaviours / Andrea Caputo, Massimiliano M. Pellegrini

Focuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs. The collection ...

The Management of Continuous Product Development : Empirical Research in the Online Game Industry / Wei Huang

Discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities ...

The New Frontiers of International Business : Development, Evolving Topics, and Implications for Practice / Hemant Merchant

Takes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). ...

The Psychodynamics of Enlightened Leadership Coping with Chaos

This book provides a comprehensive look at the pluses and minuses of leadership in times of an unparalleled crisis, such ...

The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...

The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz

The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...

The Spread of Yield Management Practices

Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies ...

The Technological and Economic Future of Nuclear Power

Discusses the eroding economics of nuclear power for electricity generation as well as technical, legal, and political acceptance ...

The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation / Gordon R. Foxall

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...

Towards an Emissions Trading System in Mexico: Rationale, Design and Connections with the Global Climate Agenda : Outlook on the first ETS in Latin-America and Exploration of the Way Forward

This book provides detailed information about the incoming Mexican Emissions Trading System, including an analysis on why ...

Trade Union Cooperation in Europe Patterns, Conditions, Issues

This book discusses transnational trade union cooperation in Europe – its forms, focuses, conditions, and obstacles. It ...

Trailblazing in Entrepreneurship

In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial ...

Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

Transition and Opportunity : Strategies from Business Leaders on Making the Most of China's Future

Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to ...

Transnational Entrepreneurship in South East Asia Japanese Self-Initiated Expatriate Entrepreneurs

This book brings together narratives of inbound and outbound expatriate entrepreneurship in Japan to provide a comprehensive ...

Understanding Risks and Uncertainties in Energy and Climate Policy

This book analyzes and seeks to consolidate the use of robust quantitative tools and qualitative methods for the design and ...

Understanding Values Work Institutional Perspectives in Organizations and Leadership

At the core of institutional theories, ‘values’ is a central term and figures in most definitions; however it remains ...

Warranty Chain Management : Digitalization and Sustainability / Albert Liao

Aims to provide a systemic viewpoint for enterprise to establish the warranty chain management system. This book includes ...

Total Books: 221 - 240 /244