Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...
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Models and Methods for Management Science / Hao Zhang
Introduces systems science as an entry point to present a basic introduction to research models and methods in management ...
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Multiple Criteria Decision Analysis:State of the Art Surveys
The handbook presents the most up-to-date discussions on well-established methodologies and theories in the field, while ...
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Organisational Excellence and Resilience : Stress Management as a Component of a Sustainable Corporate Development Strategy / Rita Berger
Personal stress has an enormous impact on organizational and employee performance. This book introduces the web-based diagnostic ...
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Planning for Ecosystem Services in Cities
This book presents current knowledge about ecosystem services (ES) in urban planning, and discusses various urban ES topics ...
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Reading Between the Lines of Corporate Financial Reports : In Search of Financial Misstatements / Jacek Welc
Provides a digestible step-by-step guide to reading corporate financial reports, drawing upon real-life case studies and ...
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Social Choice and Strategic Decisions
Social choices, about expenditures on government programs, or about public policy more broadly, or indeed from any conceivable ...
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Strategic Corporate Crisis Management : Building an Unconquerable Organization / Brendan Monahan
Focusing squarely on crisis management, the book challenges the notion that corporate crisis teams can be expected to swoop ...
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The Impact of Individual Expertise and Public Information on Group Decision-Making
In this book the author concludes that expertise could be the key factor for global and interconnected problems. Experimental ...
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The Lisbon Treaty : EU Constitutionalism without a Constitutional Treaty?
When EU leaders signed the Lisbon Treaty in late 2007, it seemed that the constitutional process in Europe was close to fruition. ...
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Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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Volcanic Unrest : From Science to Society
Volcanic unrest is a complex multi-hazard phenomenon. The fact that unrest may, or may not lead to an imminent eruption contributes ...
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