Electronic Books

Total Books: 1 - 20 /23

Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...

Contractual Management : Managing Through Contracts / Ralph Schuhmann, Bert Eichhorn

Contractual Management offers a holistic approach to managerial decision-making based on contracts or business processes ...

Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG) : Approaches to Ethical Management / Tracy Dathe , René Dathe

Provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to ...

Elements of Multinational Strategy

This textbook on international business integrates the academic study of international trade and foreign direct investment ...

English for Business Communication / Mable Chan

Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage ...

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...

Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...

Global Comparability of Financial Reporting Under IFRS : Does Comparability Enhance Value Relevance of Earnings Across Countries? / Francesco De Luca, Ho-Tan-Phat Phan

This book reviews research studies on the comparability of financial reporting at a global level as well as highlights empirical ...

Impact of Globalization and Advanced Technologies on Online Business Models / Alex Hou Hong Ng, Mustafa Nourallah

Unravels and provides business managers and scholars with new development in managing the ever-increasing global and advance ...

International Corporate Finance: Value Creation with Currency Derivatives in Global Capital Markets / Laurent L. Jacque

International Corporate Finance offers thorough coverage of the international monetary system, international financing, foreign ...

International Financial Statement Analysis Workbook / Thomas R. Robinson

The workbook offers an opportunity to test your understanding of the standards and mechanics of financial reporting and makes ...

International Management : Culture, Strategy, and Behavior / Fred Luthans, Jonathan Doh

International Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international ...

International Trade and Multinational Activity

During the last 25 year, the neoclassical Heckscher-Ohlin trade theory has been extended to the ‘new’ trade theory by ...

Managing Innovation in Organisations : ostering an Entrepreneurial Approach / Vanessa Ratten

Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...

Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets

This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...

Multinational Financial Management / Alan C. Shapiro, Paul Hanouna

The eleventh edition of Multinational Financial Management is a comprehensive survey of the essential areas of the international ...

New Living Cases on Corporate Governance

This unique book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, ...

Ontologies-Based Business Integration

E-business integration is a vision we have developed over a long period of time. As we have worked in business practice for ...

The German Chambers of Commerce and Industry Self-governance, Service, the General Representation of Interests and the Dual System of Professional Education

This book examines a particular factor in the enduring international success of German companies. Beyond industrial specialization, ...

The International Dimension of Entrepreneurial Decision-Making : Cultures, Contexts, and Behaviours / Andrea Caputo, Massimiliano M. Pellegrini

Focuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs. The collection ...

Total Books: 1 - 20 /23