Electronic Books

Total Books: 1 - 20 /50

Adaptive Information Systems and Modelling in Economics and Management Science

Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...

Aesthetic Intelligence : How to Boost It and Use It in Business and Beyond / Pauline Brown

Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...

Agricultural Implications of the Fukushima Nuclear Accident : The First Three Years

The book consists of various topics, including radioactivity inspection of food products; decontamination trials for rice ...

Axial Flux Permanent Magnet Brushless Machines

This book deals with the analysis, construction, design, control and applications of AFPM machines. The authors present their ...

Behavioural Research for Marketing : A Practitioner's Handbook / Julian Adams

Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...

Beyond the Limits to Growth : New Ideas for Sustainability from Japan

This book offers an optimistic view of the future and provides a road map for societies to get there. Drawing upon extensive ...

Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli

This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...

Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...

Consumer Behaviour and Analytics / Andrew Smith

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...

Consumer Driven Electronic Transformation

The Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...

Consumer Happiness: Multiple Perspectives

Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...

Consumers, Policy and the Environment

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...

Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development ...

Environmental and Resource Valuation with Revealed Preferences

Environmental and Resource Valuation with Revealed Preferences: A Theoretical Guide to Empirical Models provides a systematic ...

Essays on congruence theory in marketing : Special focus on digital products and webstores / Robér Rollin

Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...

European Water Law and Hydropolitics

provides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing ...

FPGA Implementations of Neural Networks

During the 1980s and early 1990s there was signi?cant work in the design and implementation of hardware neurocomputers. Nevertheless, ...

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...

Total Books: 1 - 20 /50