Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
WeiterlesenAesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
WeiterlesenThe book consists of various topics, including radioactivity inspection of food products; decontamination trials for rice ...
WeiterlesenThis book deals with the analysis, construction, design, control and applications of AFPM machines. The authors present their ...
WeiterlesenProvides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
WeiterlesenThis book offers an optimistic view of the future and provides a road map for societies to get there. Drawing upon extensive ...
WeiterlesenThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
WeiterlesenAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
WeiterlesenCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
WeiterlesenConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
WeiterlesenThe Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
WeiterlesenHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
WeiterlesenThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
WeiterlesenCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
WeiterlesenThis book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development ...
WeiterlesenEnvironmental and Resource Valuation with Revealed Preferences: A Theoretical Guide to Empirical Models provides a systematic ...
WeiterlesenDigital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
Weiterlesenprovides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing ...
WeiterlesenDuring the 1980s and early 1990s there was signi?cant work in the design and implementation of hardware neurocomputers. Nevertheless, ...
WeiterlesenChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
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