Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
WeiterlesenProvides readers with a comprehensive understanding of the financial synergies across the supply chain Combines theory and ...
WeiterlesenFor more than 20 years, researchers and practitioners claimed a transition from traditional purchasing to strategic supply ...
WeiterlesenGlobalization has induced immense cost pressure in most industries. In combination with the economic downturn after the turn ...
WeiterlesenSustainability and procurement Sustainable sourcing Responsible sourcing Purchasing Category management Operating models ...
WeiterlesenLydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, ...
WeiterlesenExamines the 'inventory' or 'working capital' angle, which is overlooked in many of the more strategic supply chain management ...
WeiterlesenThe aim of this study is to clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in ...
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