Dialogue as a Means of Collective Communication
In the book, readers are introduced to five sections: Section I examines the historical and cultural perspectives of conversation. ...
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Interpretation, Law and the Construction of Meaning
Given the relative indeterminacy of law, it is no surprise that the problem of interpretation has always been one of the ...
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Managing Corporate Brands
Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate ...
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands / Wioleta Kucharska
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...
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Public Relations, Branding and Authenticity : Brand Communications in the Digital Age / Sian Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
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The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
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Visual Communication: Insights and Strategies / Janis Teruggi Page, Margaret Duffy
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers This ...
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