 
                The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory ...
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                This book of about two hundred and seventy pages examines the complex and challenging problem of how companies can take an ...
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                Having explored multifaceted issues of IPR enforcement, this book argues that IPR enforcement problem is not an actual outcome ...
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                "Managing Global Innovation is a rich compendium of new concepts of global R&D, enlivened by 18 excellent best-in-class ...
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