Total Books: 1 - 2 /2
Antecedents of Venture Firms¿ Internationalization
With the continuing dispersion of the global digital network and performance improvements of information and communication ...
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Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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Total Books: 1 - 2 /2
