A Theory of Marketing
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
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Change 2.0
"This is a book about change … . It’s a collection of 14 articles including four case studies. … ‘a collection of ...
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Experience-Based Communication
Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages ...
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Pitch Perfect: Raising Capital for Your Startup / Haje Jan Kamps
Teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is ...
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Storytelling
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
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The Communicating Company : Towards an Alternative Theory of Corporate Communication
The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, ...
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