Electronic Books

Total Books: 1 - 3 /3
New Frontiers in Banking Services

This book is devoted to an issue that is the subject of growing interest amongst policy makers, financial providers and academics. ...

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The Euro, Inflation and Consumers Perceptions

On 1 January 2002, euro banknotes and coins were introduced in twelve EU Member States. Three more countries joined in the ...

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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...

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Total Books: 1 - 3 /3