Total Books: 1 - 3 /3
B2B Brand Management
Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...
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Designing and Evaluating Value Added Services in Manufacturing E-Market Places
This book presents the results of a research developed under a two years program titled “ “Distributed process and production ...
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Key Account Management in Business-to-Business Markets
In times of fierce competition in business-to-business markets strong and economically sound business relationships with ...
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Total Books: 1 - 3 /3
