Electronic Books

Total Books: 1 - 20 /21

A Theory of Marketing

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

Advanced Introduction to Marketing Strategy / George S. Day

Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...

B2B Brand Management

Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...

Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall

The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...

Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition / Alina Wheeler, Debbie Millman

3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 ...

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...

Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...

Human Resource Management in Consulting Firms

This book presents insider reports from high-profile international consultancies which allow practitioners, scholars and ...

Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...

International Advertising and Communication

This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...

International Brand Management of Chinese Companies

This book is a must read for all those interested in building successful global brands and for all those interested in China ...

Launching & Building a Brand For Dummies / Amy Will

In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been ...

Light, Nature, Architecture : A Guide to Holistic Lighting Design / Ulrike Brandi, Ian Ritchie

Proves how important, but also how easy it is to integrate natural light into planning and thus into the design of healthy ...

Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands / Wioleta Kucharska

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...

Storytelling

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...

Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design / Robin Landa

Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...

The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces / Wilson Ozuem, Silvia Ranfagni

Explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...

The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...

Total Books: 1 - 20 /21