Electronic Books

Total Books: 1 - 20 /68

A Theory of Marketing

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

Advanced Introduction to Marketing Strategy / George S. Day

Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...

Advanced Multivariate Statistics with Matrices

The book presents important tools and techniques for treating problems in m- ern multivariate statistics in a systematic ...

Algebras, Rings and Modules

Covers the major topics in ring and module theory and includes both fundamental classical results and more developments. ...

An Introduction to Queueing Theory

The present textbook contains the recordsof a two–semester course on que- ing theory, including an introduction to matrix–analytic ...

Automorphic Forms and Lie Superalgebras

Most known examples of Lie superalgebras with a related automorphic form such as the Fake Monster Lie algebra whose reflection ...

B2B Brand Management

Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...

Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall

The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...

Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli

This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...

Classes of Finite Groups

Many group theorists all over the world have been trying in the last twenty-five years to extend and adapt the magnificent ...

Computer Vision and Graphics

The objectives of the ICCVG are: presentation of current research topics and d- cussions leading to the integration of the ...

Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...

Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition / Alina Wheeler, Debbie Millman

3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 ...

Discrete Spectral Synthesis and Its Applications

In order to study discrete Abelian groups with wide range applications, the use of classical functional equations, difference ...

Discrete Spectral Synthesis and Its Applications

In order to study discrete Abelian groups with wide range applications, the use of classical functional equations, difference ...

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...

Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...

Total Books: 1 - 20 /68