Human Language Technology (HLT) and Natural Language Processing (NLP) systems have typically focused on the “factual” aspect of content analysis. Other aspects, including pragmatics, opinion, and style, have received much less attention. However, to achieve an adequate understanding of a text, these aspects cannot be ignored. The chapters in this book address the aspect of subjective opinion, which includes identifying different points of view, identifying different emotive dimensions, and classifying text by opinion. Various conceptual models and computational methods are presented.