Book Details

Start-up

: 2006

: 978-3-540-32982-4

:


Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance.


: Business and Economics, Business Planning, Entrepreneurs, Entrepreneurship, New Business, Start-up, business, management