New Product Development
Publication year: 2005
: 978-0-387-23271-3
New product development (NPD) is considered as a process of learning. Successful NPD projects typically rely on knowledge and experience of multi-function teams. In addition to corporate strategy and organization learning, the external factors such as, market and competitive conditions also play a big role in driving business strategies.
: Engineering, business, development, innovation, management, model, organization, science, strategy
