Designing Emotion: Methods and Strategies for Designer / Mareike Roth, Oliver Saiz
Publication year: 2022
: 9783035623857
Offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of "emotion grid" With illustrative product analyses
: Architecture, CI development, Commercial art, Commercial art Handbooks, manuals, etc, Corporate Identity Development, Design, Emotions in art, Emotions in art Handbooks, manuals, etc, Corporate identity development, Design process, Designing method, Phsychology in design
