Artificial Intelligence for Marketing Management / Park Thaichon, Sara Quach
Publication year: 2022
: 9781003280392
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
: Business, Marketing, Computer Science, Economics, Finance, Business & Industry, Business & Economics, E-Commerce, Internet Marketing, Artificial Intelligence, Marketing Data processing
