Foundations of Marketing / John Fahy, David Jobber
Publication year: 2022
: 9781526849007
Digital Humans: Thriving in an Online World is an insightful, engaging and interdisciplinary discussion of how best to transform your organisation into a nimble, digital enterprise with human beings firmly established at the centre of it. The book presents new and effective ways to make strategic decisions about your company’s future based on our new physical-digital hybrid reality.
