The Impact of social media on Syrian Consumer Behavior بلال يحيى نبيل الطباخ ؛ محمد وائل سمير كوجان ؛ شاهين عامر جبارة ؛ إشراف د. فيكتوريا خنوف
Publication year: 2022
: Bus00058
The aim of this paper is to empirically research the degree of influence of social media on consumer behavior from a marketing viewpoint. More specifically, the following report evaluates the impact of social media marketing on consumer behavior towards buying a product or marketing a decision to buy a new product.
