Book Details

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The impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to the consumer decision-making process, and it reveals the hidden knowledge of the behavior of the consumer. And This research describes in detail the procedures followed as objectives of the study, through a description of the research approach used, the study community, its sample, a description of the measurement tool and the procedures used to verify its sincerity and stability and how it is applied to the study sample members, as well as the statistical means used to process data statistically.