Management by Missions : Connecting People to Strategy through Purpose / Pablo Cardona, Carlos Rey
Publication year: 2022
: 978-3-030-83780-8
Offers practical tools and models underscored by years of rigorous research Evolves the traditional concept of 'mission' to a broader concept of purpose including larger societal needs Identifies the relationship between corporate culture and profit
: Business Strategy, Management, Organization, Purpose, SDGs, Corporate culture, Leadership,
