Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research / Kate BoltonIan Brace
Publication year: 2022
: 9781398604124
Provides a toolkit to structure, compose and design questionnaires for business application Delivers an accessible guide to aid the process of writing a questionnaire with easy navigation to key points Addresses the modern-day challenges facing questionnaires such as the pressure to be shorter and smarter than ever
