Internationalisation of Logistics Systems : How Chinese and German companies enter foreign markets
Publication year: 2008
: 978-3-540-76984-2
The motivation of this survey is to review companies’ internationalisation procedures from a logistics perspective. What are the challenges of setting up international logistics networks? What are the problems logistics managers must face when entering specific markets? How do managers cope with these challenges to ensure that internationalisation projects will be successful? The research has been undertaken in China and Germany, surveying each country’s companies when going global.
: Engineering, China, Germany, business, foreign market entry, global logistics, international logistics networks, internationalisation process, key success factors, logistics, logistics structures, supply chain, Engineering Economics, Organization, Logistics, Marketing, Organization, Operations Management
